V Shred: e-Comm, DTC, UX/UI Design
Helped a global fitness brand scale to 11M unique monthly visitors & 1M happy clients
V Shred
WORK
Launched over 200 designs: landing pages, advertorials, upsells, etc. reaching over 11 million customers
Designed omni-branded shopping experience for 3 separate brands.
Created component and style system for rapid page iterations.
THE TEAM
Product Owners — Exec Team, Tech Team, Marketing, Media Buying
Design Team — 3 Designers, 1 Project Manager
MY ROLE
Landing Page Design, Design Workflow / Process Optimization, Split Testing, Design Discovery, etc.
ABOUT MY ROLE
One of the top names in the fitness space, V Shred has helped millions reach their fitness goals.
My role was to lead design initiatives and split test iterations that improved page performance, conversion rates, average order value, plus other sales metrics in order to elevate the business.
