LifeFuels App
CHALLENGE
LifeFuel’s smart water bottle needed a dynamic companion app that would engage and delight users. Post launch, we discovered the need to further engage users on the platform and increase sales through the app.
WINS
Through the design and launch of in-app features like the Welcome Series and Achievements, we increased user engagement by 8% and customer revenue by 7%.
THE TEAM
Product Owners — Leadership, Engineering, Firmware, Marketing, Beverage Software
Mobile Team — 3 Developers
MY ROLE
Wireframes — Prototypes — Visual Design — Interaction Design — Research
From Left to Right:
Subscription Manager, Weekly Summary, Bottle Home Screen, Dispense Modal, Fuel Log, Create Beverage Screen
INITIAL DESIGN
We ran a quick development cycle, with design delivery and mobile work overlapping. The first thing I did was define a look and feel for the app that would inform all the screen flows moving forward. Secondly, I focused on the onboarding flow and home screen structure. Each week, I presented the latest designs to the mobile team and relevant stakeholders for feedback. Approved designs were delivered via Sketch to Zeplin.
FEATURE BUILDING
By collecting feedback from actual customers and analyzing user analytics in Tableau, we identified the need for new features that would complement the app’s core functions of dispensing pods and tracking water.
Two prominent challenges we wanted to overcome were: (1) alleviate the confusion about how to use the bottle, and (2) increase user engagement within the app.
Welcome Series & Explore / Learn
Coordinated with mobile team and business stakeholders to design a card series upon user onboarding that would educate customers about their bottle’s features and how to get the most out of their purchase. Additionally, a series of screens accessed from the home page could further educate customers about various parts of the bottle, while allowing them the ability to troubleshoot the most common issues that could arise.
Achievements
We identified the need to keep users engaged on the platform in an effort to reduce churn. User churn was particularly noticeable after users would finish their pods (typically in 1-3 weeks). I came up with the idea of achievements and badges that the user could unlock by using the bottle in various ways. Users could unlock badges from doing everything from consuming water and reaching their hydration goal, to finishing pods and even things as mundane as app streaks (logging into the app). This effort increased user engagement and further translated into increased pod sales. Furthermore, users were engaged on the platform for a longer period of time, resulting in reduced churn.